Bryony Ireland Appointed Non-Executive Director

BLW is delighted to announce the appointment of Bryony Ireland as Non-Executive Director.


Bryony brings over 20 years of experience in marketing to the BLW Board of Directors, having worked across a number of businesses including FM Global, Property Insurance Initiatives, Reed Exhibitions and Informa. Her professional experience includes 14 years in the insurance industry.


In 2020 Bryony established her marketing consultancy business, Bryony Jane, which provides strategic and operational marketing expertise to B2B organisations. Previously, whilst at Reed Exhibitions, Bryony was responsible for the marketing strategy for IBTM World, the leading global event for the meetings and events industry. 


Earlier in her career, at FM Global, Bryony was responsible for the management and delivery of an integrated marketing communications programme for FM Global in France. She then joined Property Insurance Initiatives in 2017, where she led the development of the company’s strategic marketing plan across the UK and Europe until the company’s successful acquisition by Gallagher in 2019.


Bryony has a degree in Media, French and European Studies from the University of Sussex and a professional diploma from the Chartered Institute of Marketing. She is a Fellow of the Chartered Institute of Marketing.


Brett Sainty, CEO of BLW, commented; “Bryony brings outstanding professionalism and an exceptionally strong moral compass to our company. Our non-executive directors have a vitally important role in helping us to make the right decisions, at the right time, and in the right way. I offer my personal congratulations to Bryony on her appointment and I am more excited than ever by the opportunities ahead for BLW and its partners.”


A briefing on the role of the non-executive director is outlined in this article by Stevens & Bolton. This appointment follows that of Iain Stephen earlier in the year and is indicative of the plans that BLW has for its next chapter of strategic growth and development.


In light of her appointment, Bryony said; “I am so pleased to be joining the BLW Board of Directors. Having previously worked with Brett Sainty and Mark Greenwood at Property Insurance Initiatives, I am confident that we are aligned on the importance of upholding a strong, positive and inclusive company culture. I am committed to supporting BLW with its ambitious growth plans and I very much look forward to working with the Board.”


You can read about Bryony’s appointment in this recent article in Insurance Age.